Hero Marketing Tools
2755 Vineyard Drive, Santa Clara, UT | 435-767-1476
I was born and raised in snowy Salt Lake City. I moved to sunny St. George 18 years ago. My family consists of 800 cows, 7 kids, 6 horses, 5 peach trees, 4 computers, 3 grandkids, 2 dogs, and 1 husband – Bill, who is a rancher.
I have a degree in Business Administration from BYU. For many years, I was a Personnel Director. Even then, I was always writing. I wrote company manuals, Jr. League newsletters , and published short stories. I decided to study copywriting and open my own business. I became a member of AWAI’s Professional Writers Alliance, and have been writing professionally ever since. In my spare time, I like to read, cook up new recipes, and ride horses.
Hero Marketing Tools is a boutique, 2-person, firm. We blend sparkle with shine so our clients stand out. My partner, Jennifer Guter, designs the sparkle. I polish and shine with my writing. We specialize in interesting white papers and case studies. Most of these documents are bone-dry. We make them juicy and fun to read with simple stories, fascinating facts, and delightful design.
I’m curious about nearly everything. Discovering what a client does is fascinating. Helping them catch the eye of their customers is fulfilling. And playing with words is just plain fun.
I strive for peace and order in my daily life. When I travel, however, it’s adventure time. So I’ve slept on park benches while back-packing through Europe, been caught in a sandstorm in the Valley of Queens in Egypt, and eaten squid in Barcelona and caviar in Moscow.
I’m logical and emotional, which makes me organized and creative. I use both sides of my brain in problem-solving. This helps me take complicated ideas and processes and boil them down into some-thing a 5th grader can understand.
THINGS I LIKE TO DO FOR CLIENTS ‘JUST BECAUSE’
When I’m working with a client, I think about them all day long. I like to add value to their lives. I’ll create a slide share, blog post, or something else ‘just because.’ I also like to talk about my clients and their projects. It’s easier for me to promote them than my own business.
WHAT DISTINGUISHES US FROM OTHERS
We’re a small, specialized marketing firm, so we’re flexible. We personalize our services to closely fit our clients’ needs.