Are most of your customers local, in-your-neighborhood people? If so, then EDD might be a great way to increase business.
EDD stands for Every Door Direct. This is a program sponsored by the United States Postal Service. It lets you mail postcards for less than half the cost of a first class stamp. AND the postcards have to be at least 6.25” x 11” – which is Gi-Normous – almost as big as letter-size paper.
Currently a postcard mailed EDD costs 18.5 cents. Mailing the same size postcards first class would cost 49 cents each. Mailing standard-sized postcards (4 ¼” x 6”) costs 34 cents each. As you can see, the savings are astounding.
Every Door Direct is not for every business, however. It works best for businesses that sell to consumers. Especially those that have mainly local customers.
Every Door Direct is a great way to send special offers, coupons, menus, and announcements in the mail. You can also use Every Door Direct to invite customers to upcoming events, promote sales, to highlight your business, or remind customers you’re just around the corner.
Six Key Points:
1. No mailing list needed.
Every Door Direct goes to every postal customer in a route. Most routes are from 300-900 homes and businesses. You can see routes here: EDD Routes
Note: A route is different from a zip code. A zip code contains several routes.
2. Every Door Direct goes to every mailbox in a route.
This means your message reaches every home and every business. You can choose to have your mail delivered only to homes, but you cannot target businesses (other than choosing routes that are mostly commercial.)
3. No Postage Permit Required.
The annual fee – of around $450 a year – for a bulk mail permit is not required. The postcards do need an imprint (that says “EDDM Retail”). The postcards are also bundled, similar to bulk mail, by routes.
4. Large Size Essential.
Every Door Direct postcards have to be at least 6.26” x 11.” This is 3 times the size of a 4” x 6” postcard, and the cost of mailing is 17 cents less. (They can be as big as 15” long and 12” wide.)
5. More than just postcards.
You can also mail tri-fold brochures and folded menus. Every Door Direct items have to be “standard flat,” which means rectangular with four, square corners. They also cannot be more than .75” thick or weigh more than 3.3 oz.
6. Can be sent anywhere in the U.S.
You aren’t restricted to “local” customers. If you’d like to target customers outside of your neighborhood, you just bundle the postcards and ship them to the post office that services the zip codes/routes you want to target.
As you can see, Every Door Direct is great for restaurants, stores, insurance agents, car dealerships, repair shops, home and yard care services, doctors, dentists, and other businesses that have local customers.
If most of your business comes from the neighborhood, Every Door Direct can increase your business!